If you aren't in the IT industry you might not be familiar with UX or "User Experience". (Based on my experience with certain popular social media sites I'd say even in the IT industry it's too often a lost art. But that's another story.)
UX is still very much an art form although it's rapidly gaining more of a disciplined approach. Simply put, it involves developing a thorough understanding of how people interact with a computer program and optimizing the pages, screens and layout of controls to optimize the experience for the users.
In a world where end users are often not the people directly paying for a service (typical of social media), or where user experience is not a major purchase driver (think about buying a printer - you only discover the atrocious usability after you get it home), businesses often overlook user experience needs. Of course this is very short sighted. In the long run, making a product that is easy or even delightful to use not only makes business sense, but also makes the world a better place to be.
One of the early pieces of feedback we got from our trial users of ABAKiS was that Interventionists "still preferred using traditional paper methods." This has turned out to be one of the biggest design challenges we have faced in the development of the ABAKiS project. Deeper, more expert analysis will definitely be needed to keep making this better - but we believe we've come a long ways towards overcoming this barrier.
If you want to learn more about User Experience in depth, Wikipedia is a great place to start. And of course if you haven't done so already, please visit our crowdfunding campaign on Indiegogo and spread the word - together we can make this a reality.