Does anyone still remember Apple before the iPhone? Before the iPod even? I just came across their 1997 ad campaign and it struck a chord:
"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently - they're not fond of rules ... you can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things .. they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world are the ones who do."
Practitioners like recording ABA results on paper because it's what they're used to. You can't grow a SaaS business without going very deeply into debt. It's not possible to codify ABA - there are too many variations and subtleties. You can't give users direct access to the product backlog. You can't build a business without employees. Agencies will never go for it.
Maybe we're the crazy ones, but those holes look pretty square to me.